Marrying Social Media and Business

This week I have been researching ways to use social media (twitter, facebook, linked-in, etc.) to add value and enhance my business.  What I have generally found are a million ways to sell an e-book that will tell the secrets of successful social media marketing and will make you boatloads of cash for doing nothing.  This is not the type of information I am looking for and unfortunately is the source of excessive amounts of spam on the social media networks that can really turn people off.  I am looking for genuine ideas on how to use social media to build relationships and gather market data.  I ran across a great article on the subject by Scott Testa who offers excellent tips on how to effectively use Social Media Networks.

Check out the article at: http://scotttesta.com/2008/12/09/using-social-marketing-to-build-your-business/

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