Why do I Need to Sell on Value?
What if you have a product or service that you really don’t think you can maintain your necessary margin on if you lower the price substantially. If your products are on par or more expensive than your competitors you are going to have to come up with another strategy to compete for consumer dollars. This is where value selling comes into play. Value Selling gives you the oopportunity to showcase the problems you can solve or needs that can be met by chosing your goods and services. Paul Cherry, Managing Partner & Founder, Performance Based Results, has written a great article on how to successfully use value to get your customers to overcome issues of price.
Check out the article at: http://www.pbresults.com/article_title-value-selling-getting-customers-to-buy-at-higher-price.html